marketing myopia是什么意思，marketing myopia的意思翻译、用法、同义词、例句

常用词典

营销近视，经营短视症；行销短视（症）

The marketing myopia is caused by product concepts.

营销近视症是产品观念所导致的。

“Marketing Myopia”, Harvard Business Review, July–August 1960

“行销短视”，哈弗商业评论。

However, the product concept can lead to marketing myopia.

无论如何，产品观念会导致营销近视。

People who focus on marketing strategy, various predictive techniques, and the customer's lifetime value can rise above myopia to a certain extent.

专注于市场营销战略、各种预测技巧和客户生命周期的人可能一定程度地克服短视。

名词，动词

市场营销，是指企业通过对市场需求进行分析，并以此为基础，制定相应的营销策略，以满足市场需求，并获得盈利的过程。

Our company is currently conducting a marketing campaign to increase brand awareness. (我们公司正在进行一项营销活动，以提高品牌知名度。)
Marketing research has shown that our target audience prefers eco-friendly products. (市场调研表明，我们的目标受众更喜欢环保产品。)

销售，推销，广告

消费，购买，消耗

名词

短视眼，是指企业只注重眼前利益，而忽略了长远的发展。

The company's myopia caused them to focus solely on immediate profits, rather than investing in research and development. (该公司的短视眼使得他们只关注眼前的利润，而忽略了研发投资。)
Many businesses suffer from myopia and fail to see the long-term consequences of their actions. (许多企业都存在短视眼问题，无法看到行动的长期后果。)

短视，目光短浅

远见，长远眼光